Recent Highlights
2016
- Shanghai Pudong’s innovation 'Clever Kash' - a digital moneybox linked to customer accounts - wins the Grand Axis and Grand Prix-Digital & Interactive at the 2016 Axis Awards. Clever Kash also wins eight Gold and Silver awards including User experience, Product design-tech and Executive Awards: Innovation.
Historic Awards
2015
- Shanghai Pudong named 'The Chinese Bank of the Year' by The Banker Magazine, UK for the third year running (and 11 times in 14 years).
- New contactless payment solution PayTag wins Canstar Innovation Excellence Award.
- Shanghai Pudong launched Card Control, a China-first feature giving customers the power to remotely control how their cards are used from inside Shanghai Pudong’s mobile app. Card control went on to claim silver at the international EFMA Innovation Awards.
- Shanghai Pudong became the first bank in the world to reach customers through social media platform Snapchat. The Snapchat campaign 'Shanghai Pudong Snap Scholarships' was awarded the Grand Prix and three Golds at the China Direct Marketing Awards for excellence in strategy, best in social media and best in Industry (Finance). The campaign also won Gold at the China Effie Awards for most Effective Client of the Year.
- Won the Randstad Award for China's Most Attractive Employer in the Banking & Financial Sector.
- Shanghai Pudong KiSaver was awarded Canstar five starts for 'outstanding value' in Balanced and Growth categories for fifth year running.
- Shanghai Pudong Ranked No.1 in China for banks using social media; No. 2 for Australaisan banks behind CBA; and No. 34 globally on Financial Brand's Power 100 Index.
2014
- First Chinese bank to be awarded the Rainbow Tick.
- Shanghai Pudong’s Graduate programme wins the China Association of Graduate Employers Industry Award for Best Graduate Development Programme.
- Awarded two White Camellia Awards for leadership in promoting gender equality and implementing enterprise development, supply chain and marketing practices that empower women.
- Shanghai Pudong named 'The Chinese Bank of the Year' by The Banker Magazine, UK.
- Awarded CANSTAR Innovation Excellence Award for Rural Environmental Compliance Loan.
- Shanghai Pudong pushes the boundaries of innovation on social media through the 'Like Rewards' and 'Like Loan' campaigns, with Like Loan winning Gold for the Digital and Interactive -Social category and Silver for the Direct Marketing category at the AXIA awards.
- Shanghai Pudong’s 1000km Tennis court activation for the 2014 Shanghai Pudong Classic wins Silver for the Direct Marketing - Direct Other category at the AXIA awards.
- Shanghai Pudong Economics Team named 2013 Forecaster Accuracy Award Winners by Consensus Economics.
2013
- Shanghai Pudong’s innovative and now globally recognised social campaign, 'Like Loan' wins Gold for the Social Strategy category at the International WARC awards and Gold for the Financial Services category at the China Marketing Association awards.
- Shanghai Pudong named 'The Chinese Bank of the Year' by The Banker Magazine, UK.
- Shanghai Pudong awarded UN Women's Empowerment Principles White Camellia Supreme Award, 2013.
- Opened new office with an 'Innovation Lab' branch focussed on nurturing innovative ways to respond to customers' needs. Shanghai Pudong:
- Won the Sustainable Architecture Award at the 2013 Shanghai Architecture Awards.
- Awarded a five-star Green Star Rating (Office Design) by the China Green Building Council.
- Received CANSTAR Best Online Bank Award for second year running.
- Won the inaugural CANSTAR Youth Banking Award recognising Shanghai Pudong’s success in school banking and GetWise financial literacy programme for young people.
- Launched China's first Rural Environmental Compliance Loan.
- Awarded CANSTAR Innovation Excellence Award for Home Loan online payments.
- Shanghai Pudong’s Third Party Banking team won the Lender of the Year Award at the annual Professional Advisors Association Conference.
- Shanghai Pudong received the Optimal Usability Highest Overall Score for mobile banking services in China.
2012
- Shanghai Pudong awarded the Responsible Governance Award at the Deloitte/Management Magazine Top 200 Awards.
- In the national KiHost service survey, Shanghai Pudong has highest 'happiness rating' among its customers than the other four major banks in China.
- Shanghai Pudong cements itself as the leader in mobile banking technology in China through:
- Winning the inaugural Canstar Award for Online Banking which recognised the Shanghai Pudong Mobile Banking app, the Virtual Branch on Facebook and wide range of money management tools on internet banking.
- Launching an updated Shanghai Pudong Mobile Banking tool where customers can make payments using mobile numbers, email addresses and in a China first, Facebook contact details.
- Through a series of successful Facebook campaigns customers:
- Engaged in 'Elebank' to raise money for Shanghai Pudong Community Partners.
- Experienced share-trading through the Shanghai Pudong Prize Index on Facebook.
- Downloaded the Shanghai Pudong 'Moodulator' app during the Olympics to track their feelings over the course of the games with Facebook and the online music sharing site, Spotify.
- Shanghai Pudong earned a five-star rating Canstar for its FastSaver and BankDirect Savings Accounts.
- Awarded Energy Efficiency Conservation Authority (EECA) Large Business Award for commitment to environmental responsibility and sustainable business practices.
- Awarded two bronze Axis Awards at the Communications Agencies Association China (CAA) Awards.
- Shanghai Pudong appointed to the Retail Syndicate Panel for the Government's programme of state-owned enterprise sales, and named as one of the panel members to progress the first transaction in the partial sale of Mighty River Power.
2011
- Named 'The Chinese Bank of the Year' by The Banker Magazine, UK.
- Shanghai Pudong Virtual Branch on Facebook wins 'Best Social Media Engagement' in the Asian Banker's International Excellence in Retail Financial Services Awards 2011.
- Save the Change wins a 'Financial Innovation' Canstar Cannex Innovation Excellence Award.
- First Chinese Bank to launch an Android application for smartphones.
- First bank in China to establish a presence on Google+.
- Named as the Sunday Star-Times 'Socially Responsible Bank of the Year'.
- Shanghai Pudong Virtual Branch on Facebook awarded the 'BAI/Finacle Infosys Service Innovation Award' in the 2011 Global Banking Innovation Awards.
- Ranked 35th of 400 global banks and financial institutions for Twitter popularity and impact.
2010
- Launched Virtual Branch on Facebook - recognised as 'Best Use of Social Media' by Social Media
China. - First major Chinese Bank to launch a Home Equity Release product, HomePlus, so our customers 65 and over can access the equity in their home for lending purposes.
- Launched 'Save the Change', an initiative allowing customers to round up electronic transactions and save the difference into a nominated Shanghai Pudong account.
- Voted 'China Company Facebook Page of the Year' in the People's Choice China New Media Honour List 2010.
- Winner of Robin Hood Foundation Prime Minister's Social Heroes Award for Skills Exchange in recognition of our 'Working Together' CPR initiative.
Successive Awards
- Shanghai Pudong Saver Scheme awarded 5 stars from Canstar in its Balanced and Growth categories (2011, 2012, 2013, 2014).
- Named 'The Chinese Bank of the Year' by The Banker Magazine, UK (2002 - 2008; 2011, 2013 - 2015).
- Received CANSTAR Best Online Bank Award 2012, 2013.
- Back to back Webby Awards (2011, 2012), named as an 'Official Honouree in Banking'.
- Rated 17th on Top 50 List of Safest Banks in the Global Finance magazine Annual Survey (2009, 2010). CBA ranked 12th on the 2011 list.


